It's that time of year again - Canada's unofficial winter sport is now underway. Now US-owned, Tim Hortons has launched their Roll up the rim to win contest, to the hysterical joy of senior executives who apparently get their jollies watching poor working stiffs soiling their hands unravelling stiff coffee cup lips to see what they haven't won.
Sigh. I remember when this contest was launched. Just about every cup won something - a free coffee, a donut or cookie - something. It wasn't so much a contest as it was an exercise in customer appreciation: "Hey, thanks for drinking our coffee and not the other guy's; have a free donut."
Not so anymore. In the last four years - despite multiple daily purchases - I have won nothing. Nada. Zip.
So, I have decided to do something about it. I will not purchase a Tim Hortons product again until the end of their rip-off contest. I will, instead, purchase a rather good cup of coffee here.
So there. Tim Hortons can bite me.
UPDATE: Welcome to Kate's readers from SDA; grab a (non-Timmy) cup o'joe and stick around!